Does your Business have a Custom Email Address?
Personalization is everywhere. It is the golden key that unlocks possibilities for fostering long-lasting relations with customers. Businesses know in an age of rapid digitization, personalization helps cut though the constant inflow of information reaching customers.
Today’s customers are agile; they are sifting through massive amounts of information on a daily basis. Once, they like a service or a product, they go to the website. Scrolling up and down the website data they have made their mind, it’s time to make a purchase. Just before hitting ‘Pay Now’, they get a query, a personal one. They need clarification, at times an assurance of quality. The website looks professional. The products enticing, but the email id to support has issues. What happens next?
A survey revealed 72% of people prefer being communicated over email for marketing related activities.
That’s 18 times more than push notifications via an app, the second most popular means to communicate with the tech-savvy consumers of today. So the customer is very likely to scan the email address through where the information gets delivered to him and the email he intends to communicate with a laser-sharp focus; being wary, at every step of the process.
This is a great opportunity for companies to capitalize on.
Companies that go the extra, albeit critical mile to implement a personalized, department-specific email address strategy ensure users that they are in safe hands. The professional email also serves as a nifty marketing tool.
The email id that you use, would be eventually part of business cards, brochures, blogs, infographics, case studies, YouTube video descriptions and even feature on your company’s LinkedIn Page. A coherent email address thus becomes a crucial part of your organization’s online presence directly impacting its perception. Apart from the professional element, choosing for a professional email may safeguard it against being treated as SPAM.
Gmail- the number most preferred email service loves to give its user a rich and seamless experience. It likes to protect its user’s privacy. As part of this endeavour, Gmail’s algorithm monitors fishy email id’s and prioritizes to place them into the spam folder. Professional email ids aligned with your company’s main website page thus highly improve the chances of your emails reaching users.
Take a look at the email ids below,
And these,
Notice how trivial the first lot appears to seem. Perception is everything! How do you want your users to recognize you? How credible, reliable and risk-free does your organization seem?
As, a logical next step, you may want to check if your current web hosting service provider is offering custom email ids in the package, if not you want to consider switching to any of the professional high-value service providers.
